Privacy Policy

1. Scope

This policy applies to personal information we process through our website bayer04fans.com, our customer support channels, and any other services that reference this policy. It does not cover third-party websites, services, or plugins that we do not control.

2. Information We Collect

3. Cookies & Tracking

We use cookies and similar technologies:

- Essential cookies: required for site functionality and security. - Analytics cookies: help us understand site performance and usage. - Marketing cookies: personalize content and measure advertising effectiveness.

You can manage preferences via the Cookie Preferences button above or your browser settings. Your choices may apply to the browser and device you use when you set them.

4. How We Use Information

- Provide and fulfill orders, payments, shipping, and returns. - Customer support and account management. - Personalize your experience and product recommendations. - Send service communications and, with consent where required, marketing. - Detect, investigate, and prevent fraud or abuse. - Analyze and improve our website, products, and operations. - Comply with legal obligations and enforce our terms.

5. Legal Bases (EEA/UK)

Where GDPR or UK GDPR applies, we rely on the following legal bases:

- Performance of a contract (e.g., to process and deliver your order). - Legitimate interests (e.g., to secure our services, prevent fraud, improve offerings). We balance these interests against your rights. - Consent (e.g., for certain cookies or marketing where required). You can withdraw consent at any time. - Legal obligation (e.g., tax, accounting, or regulatory requests).

6. How We Share Information

- Service providers such as payment processors, shipping carriers, analytics, cloud hosting, customer support tools, and security vendors. - Advertising and marketing partners to deliver or measure ads where permitted by law and your preferences. - Legal and compliance when required by law, to protect rights, safety, or to respond to lawful requests. - Business transfers in connection with a merger, acquisition, or asset sale.

We do not sell personal information for money. In some regions, sharing for cross-context behavioral advertising may be considered a “sale” or “sharing.” See Your Rights below for opt-out options.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this policy, including providing services, resolving disputes, enforcing agreements, and complying with legal obligations. Retention periods vary by data type and context (e.g., tax requirements for order records).

8. Security

We implement administrative, technical, and physical safeguards designed to protect personal information. No method of transmission or storage is 100% secure; please use caution and strong passwords, and notify us immediately if you suspect unauthorized account activity.

9. Your Privacy Rights

10. International Transfers

We may process information in countries other than your own. Where required, we implement appropriate safeguards (e.g., standard contractual clauses) to protect your information.

11. Children’s Privacy

Our services are not directed to children under 13 (or under the age required by your jurisdiction). We do not knowingly collect personal information from such children. If you believe a child has provided us information, contact us to request deletion.

12. Third-Party Links

Our website may contain links to third-party websites and services that we do not operate. We are not responsible for their privacy practices. We encourage you to review their policies.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The “Last updated” date at the top reflects the most recent changes. Material changes will be posted on this page and, where appropriate, notified to you by email or within our services.

14. Contact Us